Swada was founded in the early 1950s and quickly established itself as a World class manufacturer of Daylight Fluorescent colours. As technology developed, new production methods were employed and we began to make a wider range of products that were suitable for a greater number of end applications.

The philosophy behind this original product line-up can still be seen in the range that we offer today. However, through continuous research and development, our current range is much more advanced than the products available fifty years ago.

With the increasing globalisation of industry and growth in the New World economies, export sales now account for some 90% of our current production. This global coverage, through our network of exclusive Swada distributors, has helped us to become a significant player with the ability to supply our products wherever they are required.

The other key part of this global strategy is the capability to offer products that are of superior quality. Again, this is something that Swada is well accomplished at, and we now have products for almost every area where fluorescent colour can be used.

Over the years, Swada has been a major force behind the increased use of fluorescent colours in the objects they are seen in today. Whether for an eye-catching magazine cover, brightly coloured children's toy or highly visible safety item, our products will always give the optimum results.

The secret of our success has been to learn from our long experience in the fluorescent colour business, and apply this knowledge to producing superior products that meet the performance levels required today.

In the future, these expectations are certain to become even higher, but you can rest assured that Swada will continue to meet and exceed these new demands head on.