Welcome to Swada

Whoever you are and wherever you live, the chances are that you will have seen examples of fluorescent technology at one time or another. Fluorescent pigments and inks are up to 3 times brighter and are noticed much more quickly than conventional colours. Although you can see many examples of fluorescent products and applications around the world, Swada specializes only in the actual colour (powder pigment or ink) that is used to make them look bright.

Swada was established in the UK sixty years ago, the name being an amalgam of SWitzer And DAne. The Switzer brothers being the inventors of Daylight Fluorescent inks and pigments and Dane being their licensed agent and manufacturing company outside the USA. Since those days Dane & Co. and its successors have invested heavily in developing its products and service to customers.

Swada is one of the world's principal suppliers of Daylight Fluorescent Pigments and Inks, it is a UK-based company now situated in Stalybridge, Cheshire near Manchester, England.

Our products are manufactured on-site at Stalybridge and today we offer our products across the globe both directly and through an international network of distributors.

Swada offers the widest range of some of the brightest, cleanest high-performance colours available on the market today.

Through investment in research and development we constantly look at ways both to improve the quality of our ranges and to remain at the forefront of fluorescent colour technology. Our policies of continuous product development have resulted in several new high-performance ranges which today are some of the most successful products that we have ever had.

We are also committed to offering a high level of technical support and customer service and are pleased to work with customers new and old through our network.

To ensure that we meet our customers’ demands we maintain ISO 9001:2008 approval; with our first ISO approval obtained in 1992 this quality standard continues to be at the core of our business today.

Particular attention to Regulatory Affairs means that we can offer products in compliance with the most far reaching range of standards on a national and global basis both currently and in anticipation of new demands.

To find out where your nearest supplier is located please call us directly or click here.